The Microsoft Store_

Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive LCD screen that wraps 270° of the retail space.

Microsoft has expanded the model to 86 locations and used the identity we developed as inspiration for rebranding the company.















Client: Collins/The Martin Agency Team: Kevin Brainard, Brian Collins, John Fulbrook, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, and Stefanie Segar. Partners: Digital Kitchen and Gensler.