https://area-of-practice.com Area of Practice Fri, 17 Feb 2023 19:01:08 +0000 https://area-of-practice.com en https://area-of-practice.com/Microsoft-Store Wed, 05 Nov 2014 19:50:46 +0000 Area of Practice https://area-of-practice.com/Microsoft-Store Microsoft Store_ Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive, high definition, LCD screen that wraps 270° of the retail space. Microsoft has expanded the model to over 117 locations across North America that reach 1.2 billion customers each month. The identity and system we developed became the catalyst and inspiration for rebranding the company. <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a3530e63fe8305a6c5d80977ff6d4b9f9e4dde397a0608418c0a9f22a4928cf4/MSFT_2500x1875_1_.jpg" data-mid="11243001" border="0" src="https://freight.cargo.site/w/1000/i/a3530e63fe8305a6c5d80977ff6d4b9f9e4dde397a0608418c0a9f22a4928cf4/MSFT_2500x1875_1_.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/f5374883655250c9406e20512baddd976ac50829048a4b8351ec88cb5aabca3d/MSFT_2500x1875_1_2.jpg" data-mid="11243002" border="0" src="https://freight.cargo.site/w/1000/i/f5374883655250c9406e20512baddd976ac50829048a4b8351ec88cb5aabca3d/MSFT_2500x1875_1_2.jpg" /><img width="2500" height="1875" width_o="2500" height_o="1875" 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data-src="https://freight.cargo.site/t/original/i/8233645164cdf679ad2d0213ac5e5d6a4240f9ba549c7e8c3a8c32c32060990f/MSFT_2500x1875_1_14.jpg" data-mid="11243024" border="0" src="https://freight.cargo.site/w/1000/i/8233645164cdf679ad2d0213ac5e5d6a4240f9ba549c7e8c3a8c32c32060990f/MSFT_2500x1875_1_14.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/93536bd57e83a46684194083c7e88b7184ef9bc29153e6f3dbd9ffa92e554019/MSFT_2500x1875_1_15.jpg" data-mid="11243025" border="0" src="https://freight.cargo.site/w/1000/i/93536bd57e83a46684194083c7e88b7184ef9bc29153e6f3dbd9ffa92e554019/MSFT_2500x1875_1_15.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/5e8fd6fb5f61dd3dd0f06244845f92b330f9f997c63c39d752dd8d7c068d8dd7/MSFT_2500x1875_1_16.jpg" data-mid="11243026" border="0" src="https://freight.cargo.site/w/1000/i/5e8fd6fb5f61dd3dd0f06244845f92b330f9f997c63c39d752dd8d7c068d8dd7/MSFT_2500x1875_1_16.jpg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/2171e2ec56a8ac8ed593312425e64d3852d5b298b81fd437dcba7745808818a6/MSFT_2500x1875_1_17.jpg" data-mid="11243027" border="0" src="https://freight.cargo.site/w/1000/i/2171e2ec56a8ac8ed593312425e64d3852d5b298b81fd437dcba7745808818a6/MSFT_2500x1875_1_17.jpg" /> Client: Collins/The Martin Agency Team: Kevin Brainard, Brian Collins, John Fulbrook, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, and Stefanie Segar. Partners: Digital Kitchen and Gensler.&nbsp; Designed at Collins https://area-of-practice.com/Young-Ones Sun, 29 Jan 2023 08:49:16 +0000 Area of Practice https://area-of-practice.com/Young-Ones Young Ones_The Young Ones identity champions “Young,” embracing the spirit and irreverence often associated with youth. While most identities rely on a single type family, our visual language—our seemingly infinite typographic palette—celebrates the diversity of our audience. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3267b973fabfa7857b0115243df490038acda7cba5a6f1a6f51e3d9699e5f48a/1_OneClub_CaseStudy_1_KB_.jpg" data-mid="166487200" border="0" src="https://freight.cargo.site/w/1000/i/3267b973fabfa7857b0115243df490038acda7cba5a6f1a6f51e3d9699e5f48a/1_OneClub_CaseStudy_1_KB_.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbf7664e94ddc053c576faa57a6a257de294499166509ee5f02210da311c8e3b/2_OneClub_CaseStudy_1_KB_2.jpg" data-mid="166487201" border="0" src="https://freight.cargo.site/w/1000/i/dbf7664e94ddc053c576faa57a6a257de294499166509ee5f02210da311c8e3b/2_OneClub_CaseStudy_1_KB_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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src="https://freight.cargo.site/w/1000/i/e1de00b4b0f9c252ab754599d93d6dd508601d65546651686cf6d332ad38b535/25_YoungOnes_Deadline_-_B-O_2_KB.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b43e2ccad6cd0bd628811a9208c9fda2a44b3fe8385b3c4694edd430afb220ab/26_OneClub_CaseStudy_3_KB.jpg" data-mid="166487225" border="0" src="https://freight.cargo.site/w/1000/i/b43e2ccad6cd0bd628811a9208c9fda2a44b3fe8385b3c4694edd430afb220ab/26_OneClub_CaseStudy_3_KB.jpg" /><img width="1920" height="350" width_o="1920" height_o="350" data-src="https://freight.cargo.site/t/original/i/f79b91932e8cd6fde2c0a998e88074431fedfbdb14b37b81b634928674706569/27_Promo_Banner_1920_x_350_1_KB.png" data-mid="166487226" border="0" src="https://freight.cargo.site/w/1000/i/f79b91932e8cd6fde2c0a998e88074431fedfbdb14b37b81b634928674706569/27_Promo_Banner_1920_x_350_1_KB.png" /> Client: The One Club for Creativity / Teagan Rabuano. Team: Kevin Brainard and Lindsey Chizever. Collaborators: Daniel Brokstad, Chiachi Chao, Dinamo, Ecal, Emigre Fonts, Anthony Gagliardi, Grilli Type, Jangs Muller Type Foundry, Leah Maldonado, Dávid Molnár, Giovanni Ostaus, Studio io, and Wax Studios. https://area-of-practice.com/Montauk-Mainstay Thu, 21 Jul 2016 13:45:28 +0000 Area of Practice https://area-of-practice.com/Montauk-Mainstay Montauk Mainstay_ Branding, visual identity, responsive e-commerce website, and art direction for Montauk Mainstay—a Montauk-based apparel start-up.&nbsp; <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/d608b7c4c2a80d467663e673c8098c1db81ae73395fa8d98c94d4d5990e7e9b9/iPad_Mainstay_6_14.jpg" data-mid="61664608" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d608b7c4c2a80d467663e673c8098c1db81ae73395fa8d98c94d4d5990e7e9b9/iPad_Mainstay_6_14.jpg" /> <img width="4096" height="3072" width_o="4096" height_o="3072" 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src="https://freight.cargo.site/w/1000/i/c84cf937d2069f27af45220b925a184e0601d4dbf576b7f5f1e7162ca458ada7/iPad_Mainstay_6_32.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/8f964db825b72515278b43470ac5d6997459451da11dd4f7887facb4ba9a80c4/iPad_Mainstay_6_33.jpg" data-mid="61668087" border="0" src="https://freight.cargo.site/w/1000/i/8f964db825b72515278b43470ac5d6997459451da11dd4f7887facb4ba9a80c4/iPad_Mainstay_6_33.jpg" /> Client: Peter Moore/Montauk Mainstay. Team: Cybele Grandjean, Kevin Brainard, and Robert Spica. Partners: Krista Fuentes; Maryellen Gordon/Stable of Content. Photography by Randy Harris. https://area-of-practice.com/CookingLight Fri, 01 Feb 2019 01:09:07 +0000 Area of Practice https://area-of-practice.com/CookingLight CookingLight_&nbsp; Partnered with Creative Director Rachel Lasserre to rebrand and redesign CookingLight. 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data-src="https://freight.cargo.site/t/original/i/f7438243a310775706557dcca5103ae0b97ed0d3f1afb10fa88b9beb0909ce59/CL_CaseStudy_4_KB_63.jpg" data-mid="34297129" border="0" src="https://freight.cargo.site/w/1000/i/f7438243a310775706557dcca5103ae0b97ed0d3f1afb10fa88b9beb0909ce59/CL_CaseStudy_4_KB_63.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d67e431c9a5d293b5a8f819441dfb9d50bea5cb6cfad9fd7c996636a61d3e878/CL_CaseStudy_4_KB_64.jpg" data-mid="34297130" border="0" src="https://freight.cargo.site/w/1000/i/d67e431c9a5d293b5a8f819441dfb9d50bea5cb6cfad9fd7c996636a61d3e878/CL_CaseStudy_4_KB_64.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ea60ae39a50b36a7abfa2ddc52fc6868e47ae8de162678aec6a2f4eed4a7e1ea/CL_CaseStudy_4_KB_65.jpg" data-mid="34297131" border="0" src="https://freight.cargo.site/w/1000/i/ea60ae39a50b36a7abfa2ddc52fc6868e47ae8de162678aec6a2f4eed4a7e1ea/CL_CaseStudy_4_KB_65.jpg" />Client: Rachel Lasserre and Hunter Lewis /CookingLight. Team: Kevin Brainard, Cybele Grandjean, and Robin Rosenthal. Partners: Caitlin Bensel, Jennifer Causey, Mackenzie Craig, Greg Dupree, Nicole Gerrity, Rose Golden, Grilli Type, Heather Chadduck Hillegas, Christina Holmes, Marcus Nilsson, Scott Rounds, SchickToikka, Jen Skarda, Claire Spollen, Hagen Stegall, Justin Walker, and Chelsea Zimmer. Photography art directed by Rachel Lasserre. Icons by Robin Rosenthal. https://area-of-practice.com/Apple Thu, 29 Aug 2019 20:28:34 +0000 Area of Practice https://area-of-practice.com/Apple Apple_Over four months, we partnered with Psyop’s Los Angeles office to&nbsp;concept, design, and implement a UX system for Apple. We led and collaborated with Apple’s in-house team—both remotely and on-site—culminating in the deliverable of digital assets, detailed guidelines, and templates. Full password-protected case study coming soon.&nbsp; <img width="3423" height="2410" width_o="3423" height_o="2410" data-src="https://freight.cargo.site/t/original/i/c62ffc1a206c0f1a08fea4f277e37c71794de2c6f46f3dbb29438d9733eb5ad9/apple-on-black.png" data-mid="49542465" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c62ffc1a206c0f1a08fea4f277e37c71794de2c6f46f3dbb29438d9733eb5ad9/apple-on-black.png" /> https://area-of-practice.com/MetLife Fri, 10 Oct 2014 20:35:58 +0000 Area of Practice https://area-of-practice.com/MetLife MetLife_ Partnered with MetLife’s in-house team to design and develop an ownable infographic and data visualization language based on their new identity designed by Prophet. Deliverables included graphic assets, templates, and detailed guidelines. <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/8bc3041a3ce190d8321af16f844fd7b398bc1ae76043d6b719b0c6a2ce640d4b/Web_MetLife_5B_.jpg" data-mid="43136181" border="0" src="https://freight.cargo.site/w/1000/i/8bc3041a3ce190d8321af16f844fd7b398bc1ae76043d6b719b0c6a2ce640d4b/Web_MetLife_5B_.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/b81f533cf049c2b7765357821d67a2e0d2b46be427fbb37884ce9b163aedca84/Web_MetLife_5B_2.jpg" data-mid="43136182" border="0" src="https://freight.cargo.site/w/1000/i/b81f533cf049c2b7765357821d67a2e0d2b46be427fbb37884ce9b163aedca84/Web_MetLife_5B_2.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/f0809472158a44120380f37d5847b4e7c8d9649291972820170557c82b04cca8/Web_MetLife_5B_3.jpg" data-mid="43136183" border="0" src="https://freight.cargo.site/w/1000/i/f0809472158a44120380f37d5847b4e7c8d9649291972820170557c82b04cca8/Web_MetLife_5B_3.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/b73a3621a7bae06a55661d2070d1e55bea5cd0083525326da99a79af3b14448f/Web_MetLife_5B_4.jpg" data-mid="43136184" border="0" src="https://freight.cargo.site/w/1000/i/b73a3621a7bae06a55661d2070d1e55bea5cd0083525326da99a79af3b14448f/Web_MetLife_5B_4.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/f0df49b57772567213b74b2b5e463811788b3dea1f368afdfc0d175475be754b/Web_MetLife_5B_6.jpg" data-mid="43136186" border="0" src="https://freight.cargo.site/w/1000/i/f0df49b57772567213b74b2b5e463811788b3dea1f368afdfc0d175475be754b/Web_MetLife_5B_6.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/dc8b1471e2f0af1c8ffef6505a042b520b9fbdd8030069ff82b7a041f0db174e/Web_MetLife_5B_5.jpg" data-mid="43136185" border="0" src="https://freight.cargo.site/w/1000/i/dc8b1471e2f0af1c8ffef6505a042b520b9fbdd8030069ff82b7a041f0db174e/Web_MetLife_5B_5.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/475636cc406529c063cb9b68474a3d439422e375ed27b952bda3897711d758d4/Web_MetLife_6_8.jpg" data-mid="43277499" border="0" src="https://freight.cargo.site/w/1000/i/475636cc406529c063cb9b68474a3d439422e375ed27b952bda3897711d758d4/Web_MetLife_6_8.jpg" /><img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/076e0a92276ff04684f4b87932f4f64300f30f28929bff1997bd30ed16f5f971/Web_MetLife_6_9.jpg" data-mid="43277500" border="0" src="https://freight.cargo.site/w/1000/i/076e0a92276ff04684f4b87932f4f64300f30f28929bff1997bd30ed16f5f971/Web_MetLife_6_9.jpg" /> Client: Brad Blondes, Casey Stenger, Jeremy Stevens / MetLife. Team: Cybele Grandjean, Kevin Brainard, and Lindsey Chizever https://area-of-practice.com/Beauty-Book Sun, 29 Jan 2023 08:04:18 +0000 Area of Practice https://area-of-practice.com/Beauty-Book Beauty Book_We partnered with Stefan Sagmeister and Jessica Walsh to design the Beauty Book. In this highly visual publication, Sagmiester &amp; Walsh set out on a mission: to find out what beauty is and the many ways that it impacts our lives. They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. The book was designed to coincide with the traveling exhibition Sagmeister &amp; Walsh: Beauty <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/08ef454233748c3430bc8c1918f50341ebe13a114ab2d99acaaee3d83e2ebf63/Web_BeautyBook_2_KB_.jpg" data-mid="166485694" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/08ef454233748c3430bc8c1918f50341ebe13a114ab2d99acaaee3d83e2ebf63/Web_BeautyBook_2_KB_.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/4f4b8a28a5e12f07f7cc79160ab453b96dca429f3730b9805e6e1a4cbb874c17/Web_BeautyBook_3D-Open_KB_.jpg" data-mid="166485695" border="0" src="https://freight.cargo.site/w/1000/i/4f4b8a28a5e12f07f7cc79160ab453b96dca429f3730b9805e6e1a4cbb874c17/Web_BeautyBook_3D-Open_KB_.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" 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Team: Kevin Brainard, Cybele Grandjean, and Tala Safié. Collaborators: Sara Bader, Daniel Brokstad, Erica Grubman,&nbsp;David McLeod,&nbsp;Joao Mota,&nbsp;Megan Oldfield,&nbsp;Matteo Giuseppe Pani, Fran Rossi,&nbsp;Gosbinda Vizarretea,&nbsp;Elaine Ward,&nbsp;and Chen Yu. https://area-of-practice.com/ATT Fri, 17 Feb 2023 19:01:08 +0000 Area of Practice https://area-of-practice.com/ATT AT&amp;T_ Area of Practice partnered with Interbrand to update and focus AT&amp;T’s visual identity to reflect the acquisition of DirectTV. 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src="https://freight.cargo.site/w/1000/i/9c6f9dd7c4096aca06f12db1a6eda0bf9520abfc20076e08fb8cf82e5e6b4616/ATT_CaseStudy-2_KB_44.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7858b857d211e393442e788e2a7b5e0036cd07fce5ebc7e6489b39dafc5971c/ATT_CaseStudy-2_KB_46.jpg" data-mid="168801224" border="0" src="https://freight.cargo.site/w/1000/i/d7858b857d211e393442e788e2a7b5e0036cd07fce5ebc7e6489b39dafc5971c/ATT_CaseStudy-2_KB_46.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/208ff51d5b4080643639fdc094e32a5844566191dd2e32bbf32363c4f9b7d7e1/ATT_CaseStudy-2_KB_47.jpg" data-mid="168801225" border="0" src="https://freight.cargo.site/w/1000/i/208ff51d5b4080643639fdc094e32a5844566191dd2e32bbf32363c4f9b7d7e1/ATT_CaseStudy-2_KB_47.jpg" /> Client: Interbrand / Forest Young. Team: Kevin Brainard &amp; Cybele Grandjean. Collaborators: Darrin Crescenzi, Kathy Keen, June Kim, Jurgen Koch, Kurt Munger, Frederico Philips, Jesse Reagan, Claudia Sandoval, Taylor Simpson, Sungwoo Suh, &amp; Pan Yamboonruang. Proposed Artist Collaborators: Leta Sobierajski and Anthony Zinonos.&nbsp; https://area-of-practice.com/eos-1 Sun, 29 Jan 2023 15:13:32 +0000 Area of Practice https://area-of-practice.com/eos-1 eos_ Partnered with eos to launch the number one selling lip balm in the category. The identity and packaging design introduced a colorful, inspiring brand that has led to millions of consumer videos, postings, and engagements. 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Team: Kevin Brainard, Brian Collins, John Fulbrook III, Timothy Goodman, Lee Maschmeyer, and Thomas Vasquez. Designed at Collins. https://area-of-practice.com/Martha-Stewart-Living Tue, 06 Feb 2018 00:45:58 +0000 Area of Practice https://area-of-practice.com/Martha-Stewart-Living Martha Stewart Living_Partnered with Editor-in-Chief Pilar Guzman, Executive Creative Director Eric Pike, and the editorial staff to restructure the content of the twenty three-year-old flagship publication. We worked closely with Martha and the team to develop the strategy, editorial structure, and story concepts. We art directed and designed the relaunch issue, consulted on the digital brand extension, and staffed the art department.AdAge called our redesign: “…masterful—a renaissance of magazine-making with stunning photography.” <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6f99f0dcc3d577c3a7b58401909303c36c1ca06d98ae424578fd0e9942cadf2d/Web_MSL_6_.jpg" data-mid="196162551" border="0" src="https://freight.cargo.site/w/1000/i/6f99f0dcc3d577c3a7b58401909303c36c1ca06d98ae424578fd0e9942cadf2d/Web_MSL_6_.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/745874d9090004ccd7caf433c772414631ac0f74169ece3993e1811a58675afd/Web_MSL_6_2.jpg" data-mid="196162531" border="0" src="https://freight.cargo.site/w/1000/i/745874d9090004ccd7caf433c772414631ac0f74169ece3993e1811a58675afd/Web_MSL_6_2.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" 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data-src="https://freight.cargo.site/t/original/i/cddee34cf622737e983402f1a02733051bff03a4210886f746297f489edf3799/Web_MSL_6_107.jpg" data-mid="196162339" border="0" src="https://freight.cargo.site/w/1000/i/cddee34cf622737e983402f1a02733051bff03a4210886f746297f489edf3799/Web_MSL_6_107.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f9085fd3b2c10811b85a1827b710459a706453e481c3190e7f02c5a14e43ae26/Web_MSL_6_108.jpg" data-mid="196162337" border="0" src="https://freight.cargo.site/w/1000/i/f9085fd3b2c10811b85a1827b710459a706453e481c3190e7f02c5a14e43ae26/Web_MSL_6_108.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/490480e017a1a103118b965953768efe23e72cee721500c56506d13ddd5102a5/Web_MSL_6_109.jpg" data-mid="196162338" border="0" 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Team: Kevin Brainard, Cybele Grandjean, Jenn McManus, and Jaspal Riyait. Collaborators: Matthew Axe, Katherine Field, Judy Glasser, Cindi Lee. Photography: Dan Burn-Forti, Jennifer Causey, Jamie Chung, Aaron Dyer, Nicole Franzen, Randy Harris, Gabriela Herman, Laurie Jolley, John Kernick, Naho Kubota, Ryan Liebe, David Malosh, Marcus Nilsson, Peden + Munk, Maria Robledo, Julia Sohn, and Romulo Yanes. Illustration: Brown Bird Design, Leif Parsons, and Julia Rothman.