Area of Practice partnered with Interbrand to update and focus AT&T’s visual identity to reflect the acquisition of DirectTV. The new identity system reinforces the brand’s transformation from world’s largest telecommunications company to media giant.

Client: Interbrand / Forest Young. Team: Kevin Brainard & Cybele Grandjean. Collaborators: Darrin Crescenzi, Kathy Keen, June Kim, Jurgen Koch, Kurt Munger, Frederico Philips, Jesse Reagan, Claudia Sandoval, Taylor Simpson, Sungwoo Suh, & Pan Yamboonruang. Proposed Artist Collaborators: Leta Sobierajski and Anthony Zinonos.