Area of Practice is the brand strategy and design consultancy of Kevin Brainard and Cybele Grandjean. We partner with commercial, cultural, and non-profit business leaders to develop narratives and robust identity systems. We create branded experiences between print and digital—focusing on strategy, information hierarchy, brand voice, typography, innovative design, and meaningful imagery. We collaborate with startups, established brands, and agencies to bring ideas to life. 

We’d love to hear from you.
hello@area-of-practice.com