We joined a volunteer team to get the first DREAMer—Catalina Cruz—elected to the New York State Assembly. We designed a visual identity that reflected both Catalina’s personality and the diversity of her constituents. The visual identity was designed so that community members could easily participate in it by printout out signs or letting on stor windows. Catalina was sworn-in in January, 2019, defeating the incumbent—part of a wave of grassroots political change in Queens.
The capaign design was featured in fontsinuse.com
All Design by: Area of Practice
Creative Direction: Cybele Grandjean & Theresa Canning Zast
Front-End Development: Eddy Leon
Photography: Jason Falchook