Microsoft Store_

Concepted, designed, and launched a cross-platform interactive experience that achieved a retail first: one massive, high definition, LCD screen that wraps 270° of the retail space. Microsoft has expanded the model to over 117 locations across North America that reach 1.2 billion customers each month. The identity and system we developed became the catalyst and inspiration for rebranding the company.

Client: Collins/The Martin Agency Team: Kevin Brainard, Brian Collins, John Fulbrook, Timothy Goodman, Leland Maschmeyer, Kyle McDonald, Jason Nuttall, and Stefanie Segar. Partners: Digital Kitchen and Gensler. 

Designed at Collins